Jesse Brown VA Medical Center, Chicago

VA Jesse Brown Medical Center* in the heart of Chicago’s Illinois Medical District is one of the Veterans Administration’s busiest medical center facilities in the country.  When the addition of a massive patient tower altered the flow of the facility and added a new main entrance and parking garage, an intuitive architectural and interactive sign package was developed that would work in this high-traffic facility.  Interior signs were designed to expand the existing sign system and acknowledge the new facility layout.  The room numbering system was expanded into the new patient tower and a wayfinding brochure was created to offer additional guidance.  The VA stakeholders also decided to have Mr. Saunders spearhead the deployment of the new medical district exterior signage standards on the VA’s campus as part their sign program overhaul.

*Designed and managed by Scott Saunders prior to launching Wayfinding Associates.