System Approach

Are signs wayfinding?

If you’ve ever been lost in an unfamiliar place while surrounded by directional signs, you know signs alone are not wayfinding.  Wayfinding is not any one thing, but a variety of coordinated informational and environmental cues that help to orient us and provide clues to find our destination.

Wayfinding Associates uses a System Approach, coordinating architecture, signage, mobile and website content, brochures, maps, as well as interpersonal communications.